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FIND AND DEVELOP NEW PRODUCTS, NEW MARKETS WITH INNOVATIVE METHODS
The motivation of our customers to entrust us with the search for new business areas is manifold.
EXAMPLES
Existing markets are gradually disappearing as a result of new technologies and trends, your own product/technology has reached its zenith, general uncertainty about future developments, risk diversification through new fields of activity and new markets for existing technologies (market development).
Our well-established method in business development has proven its worth many times over in the course of processing extremely different industrial projects. Business and patent information play a central role here - here we have access to the most important databases and key figures, some of which we also host in-house. Further we work with classic marketing and market research instruments to collect and present information, as well as with different creativity techniques and methods of trend determination. Another important component for a realistic look into the future is the cooperation of experts: Here we can due to our close proximity to Fraunhofer institutes fast provide expertise from almost all areas of the research and development landscape.
Our services include putting together the project team, preparing, conducting, moderating and following up on project workshops with customers, experts and potential partners. In addition to collecting and processing information, our content-related work essentially consists of the operative search for specific products. In addition, we qualify our customers' staff through coaching. Our projects come from various industrial sectors, e.g. semi-finished products, construction industry, mechanical engineering, automotive.
SEMASCORE
With SEMASCORE we have one developed a highly efficient method for determining and monitoring future scenarios and their effects on business areas, technologies and products. We also have our own software solution for this, which we use here.
PATENT INFORMATION
Patent activity and quality are reliable technology lifecycle and Trend Leading Indicators. With the help of our own software solutions, we have access to all relevant patent databases of public offices.
We also use our own patent and business information systems.
That's kind of how we can on push of a button
analyzes and forecasts make.
SEARCH FOR NEW BUSINESS AREAS
MARKET-DRIVEN DEVELOPMENT OF INNOVATIONS
LEAN PRODUCT DEVELOPMENT
TIME AND COSTS ARE REDUCED + QUALITY INCREASES
The focus of the market-driven planning of products is on the one hand the increase in customer benefit through the consistent implementation of the most important customer needs, on the other hand the reduction of the product development time and thus the time-to-market. Our services include the composition of the project team, methodical structuring of the overall project including tight time planning, implementation and follow-up of the project workshops, content-related work up to conception, Formulation of specifications, specifications, Structure of solution variants and variant selection.
In addition, we qualify our customers' staff through coaching and accompanying training. Our projects come from a wide variety of industrial sectors, such as medical technology, sanitary and construction industries, mechanical engineering, automobiles, motor devices, food technology.
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MOTIVE SCENARIO ANALYSIS
Our approach is fundamentally based on the Quality Function Deployment (QFD) method. However, we have simplified, streamlined and sensibly supplemented the procedure within the framework of various industrial projects with regard to the needs of our customers.
The most innovative part of our method, which consists of six modules, is the motive scenario analysis.
With this psychological module, it is possible to anticipate future customer needs for the product and the product environment and to use this to develop innovative solutions and ideas for complementary products (and services).