{"items":["5fbd1f92ac169500171e2ad9","5ebea56a7dd2480017d56c5f","5e678b2bf595eb00174fcaec","5e678b2bf6de4e001705a2aa","5e678b2b4ee7500017d78679","5e678b2b9c015f001723c093","5e678b2b0973fe0017faccde","5e678b2b00997c00172fb31d","5e678b2b740f220017f1a2f1","5e678b2b070e10001706ef49"],"styles":{"galleryType":"Strips","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":"100%/100%","isVertical":false,"gallerySize":30,"collageDensity":0.8,"groupTypes":"1","oneRow":true,"imageMargin":0,"galleryMargin":0,"scatter":0,"rotatingScatter":"","chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":true,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":120,"rotatingGroupTypes":"","rotatingCropRatios":"","columnWidths":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":0,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":true,"slideshowLoop":false,"autoSlideshowInterval":3,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryTextAlign":"center","scrollSnap":true,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","slideAnimation":"SCROLL","scrollDirection":1,"scrollDuration":400,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":18,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":160,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"jsonStyleParams":"","gallerySizeType":"px","gallerySizePx":220,"allowTitle":true,"allowContextMenu":true,"textsHorizontalPadding":-30,"showVideoPlayButton":true,"galleryLayout":5,"targetItemSize":220,"selectedLayout":"5|bottom|1|fill|false|1|true","layoutsVersion":2,"selectedLayoutV2":5,"isSlideshowFont":true,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"width":220,"height":284,"galleryWidth":220,"galleryHeight":123,"scrollBase":0}}
Patent Insider
Der wesentliche Teil des Unternehmenswertes heutzutage - im Durchschnitt über 84% - besteht heute aus immateriellen Vermögenswerten. Patente zählen zu den "most tangibles among the intangibles": Man kann sie z.B. beleihen, verkaufen, lizenzieren. Unternehmen nutzen sie, um Innovationen vor Nachahmung zus chützen und als strategisches Instrument, um Mitbewerber vom Markt auszusperren oder für ein strategisches Gleichgewicht der Kräfte zu sorgen.
Patente erlauben dementsprechend auch einen tiefen EInblick in die F&E Aktivitäten der Unternehmen und verraten viel über die geplante Zukunft und potenzielle Fähigkeiten. Allerdings ist hierzu eine Qualitätsmessung oder noch besser, eine Wertbestimmung erforderlich, um belastbare Informationen zu erhalten. Auch die Nachhaltigkeitsbemühungen von Unternehmen lassen sich mit Patentwertanalysen unterfüttern, belegen oder infrage stellen.
Unser Patent-insider-Blog stellt interessante, aus Patentwerten extrahierte Informationen, Tipps, Neuigkeiten und Hinweise für Sie zusammen.
Willkommen in unserem Blog!
![KOSTENLOSES WEBINAR: Unternehmenswert erhöhen durch Patentbewertung [EN]](https://static.wixstatic.com/media/5d22b9_7a9e10d9c0cd4433a5d0f1c3b0e21650~mv2.jpg/v1/fill/w_38,h_23,fp_0.50_0.50,q_90/5d22b9_7a9e10d9c0cd4433a5d0f1c3b0e21650~mv2.jpg)
